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EU 2026 marketplace sweep: 42% of listings missed GPSR information. The three items your product page must show

2026-10-30 · IberTrust Global

On 7 September 2026 the European Commission and national market surveillance authorities published the results of the 2026 product safety sweep. Between May and July they screened almost 1,700 listings for childcare articles and gym equipment on 35 online marketplaces and sent 560 orders to marketplaces over non-compliant listings.

The marketplaces themselves improved fast: 91% were registered on the Safety Gate Portal with a contact point for authorities (53% in 2025) and all of them had a single contact point for consumers (64% in 2025). The sellers' listings did not keep up.

What failed

  • Only 58% of listings showed all three required items at the same time: manufacturer details, the EU responsible person and product identification.
  • According to the German authority SGD Süd, which took part in the sweep, manufacturer details were complete in 81% of listings, product identification in almost 70% and an EU responsible person in 82%.
  • The EU responsible person was checked in depth for 727 listings. Only 22% met all the requirements that were checked, and measures had already been taken in 143 cases.

In other words, naming a responsible person is not enough. Authorities now check whether that person is real, established in the EU and reachable.

The three items, under Article 19 GPSR

  1. Manufacturer: name, registered trade name or trademark, postal and electronic address.
  2. EU responsible person (when the manufacturer is not established in the EU): name, postal and electronic address of the economic operator in the Union.
  3. Product identification: a picture, the type and any other identifier (model, batch or serial number), plus warnings and safety information in the language of the country where it is sold.

Typical gaps we see with non-EU sellers

  • The responsible person appears on the box but not in the marketplace listing, or the other way round
  • A “representative” with only a mailbox or a non-EU address, or one that never answers authorities
  • One responsible person entered for the whole account while some variants or brands are not covered by the mandate
  • Model or batch numbers missing from the listing, so the product cannot be traced
  • Safety warnings only in English on listings for Spain, France or Germany

What to do this week

  1. Export your active listings and check the three items for every SKU, not only the best-sellers.
  2. Confirm that your responsible person has a written mandate, holds your technical documentation and can answer an authority within days.
  3. Make the data on the label, the packaging and the listing match.
  4. Fix children's, sports and electrical products first: they are the categories authorities keep targeting.

Need an EU Responsible Person that passes these checks?

IberTrust Global S.L. acts as EU Responsible Person from Spain for non-EU manufacturers and marketplace sellers, and checks your labels and listings for the GPSR information. Send us your product list and sales channels.

Request a GPSR listing check →
Or email contact@ibertrust.info.

Sources: European Commission and national authorities, results of the 2026 product safety sweep (7 September 2026), as reported by Agence Europe and LexisNexis; SGD Süd (Rhineland-Palatinate market surveillance), “SGD Süd beteiligt sich an EU-weiten Überprüfungen” (30 September 2026); Regulation (EU) 2023/988 (GPSR), Articles 9, 16 and 19 (EUR-Lex). General information, not legal advice.