Do I need an EU Responsible Person to sell on Amazon and other EU marketplaces? (GPSR)

2026-10-30 · IberTrust Global

If you are a manufacturer or brand outside the EU, selling consumer products to EU customers, the short answer is usually yes.

What the law says

Article 16 of Regulation (EU) 2023/988 (GPSR), applicable since 13 December 2024, requires an economic operator established in the EU for products placed on the EU market. This can be the manufacturer (if established in the EU), the importer, an authorised representative appointed in writing, or a fulfilment service provider.

Where the details must appear

• On the product, its packaging, the parcel or an accompanying document
• In online listings, together with the manufacturer details, product identification and warnings (Article 19)

What the Responsible Person does

• Checks that technical documentation and instructions/safety information exist
• Cooperates with market surveillance authorities and answers their requests
• Informs authorities when a product may be dangerous and supports corrective action

When you might not need a separate one

If you already have an EU-established importer that takes on this role for the product, or your company is itself established in the EU, a separate representative may not be needed. Check case by case.